- During the trading day of March 16 (Wednesday), the SAND/USDT pair surged 21%.
- Animoca Brands, a Hong Kong-based blockchain game developer, owns The Sandbox.
Hong Kong-based The Sandbox, a platform for blockchain games, announced cooperation with HSBC Bank on Wednesday to expand the company’s metaverse exposure. As part of the agreement, HSBC has purchased a virtual piece of land in The Sandbox metaverse, which it intends to use to interact with and engage sports, esports, and gaming fans.
The Sandbox is an Ethereum blockchain-based virtual environment where users may create, control, and monetize their own game experiences. Animoca Brands, a Hong Kong-based blockchain game developer, owns the subsidiary company, The Sandbox.
HSBC’s Chief Asia-Pacific Marketing Officer, Suresh Balaji, stated:
“At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox, we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible.”
Other corporations that have purchased virtual land on The Sandbox’s metaverse include Gucci, Warner Music Group, Ubisoft, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, and CryptoKitties.
During the trading day of March 16 (Wednesday), the SAND/USDT pair surged 21%. Sandbox’s recent agreement with ALTAVA Group to expand the metaverse’s premium fashion and leisure offering sparked a dramatic surge in SAND’s price along with HSBC collaboration. According to CoinMarketCap, The Sandbox price today is $3.20 USD with a 24-hour trading volume of $1,537,587,033 USD. The Sandbox has been up 8.19% in the last 24 hours.