- This unparalleled performance is being created in collaboration with Yuga Labs.
- The statement claims this to be the first-ever performance.
MTV has picked up on the NFT trend. This Sunday at the MTV Video Music Awards, hip-hop superstars Eminem and Snoop Dogg will perform a live, Otherside-themed event.
This unparalleled performance is being created in collaboration with Yuga Labs. The metaverse style and NFTs of the design studio are to be reflected in the revamped stage. The statement claims this to be the first-ever performance inspired by the metaverse at a major awards presentation.
Support by Famous Celebs
Yuga Labs, the firm behind the renowned Bored Ape Yacht Club (BAYC) NFT collection, is responsible for the creation of the Otherside metaverse. After its first release in April 2021, the initiative quickly gained support from well-known figures including Paris Hilton, Jimmy Fallon, and Justin Bieber. The collection’s lowest-priced pieces are presently selling on OpenSea for 77 ETH (about $130,900), having originally been minted for around $200. The NFT market has been on a bearish move in recent times.
In the Best Hip Hop category is a collaboration between Snoop Dogg and Eminem, “From The D 2 The LBC,” published in June. Both artists purchased Bored Apes at the beginning of the year. With over 46 million views, the music video prominently displays BAYC-themed animation.
Mutant Apes, Otherdeeds plots of land, and ApeCoin, a cryptocurrency that functions as a utility and governance token for the ecosystem, are also part of the Otherside metaverse. In addition to the Bored Apes short film trilogy, they are also developing an Otherside game. Recently, Gucci announced that certain of its U.S. locations will begin accepting ApeCoin as payment.
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