- The new Alpine A522 car will also include the Binance logo.
- BWT Alpine F1 Team can now explore new branding opportunities.
Several sports clubs have partnered with crypto firms to produce fan tokens. These tokens serve as a type of ‘homage’ to the fan community while also providing functionality.
Today, a new collaboration has been announced between the BWT Alpine F1 Team and Binance. BWT Alpine F1 Team joins Binance Fan Token platform as the first-ever Formula One team. Furthermore, Binance becomes the Alpine Esports Partner from 2022 forward. The new Alpine A522 automobile, scheduled for launch on February 21, 2022, will also include the Binance logo.
Alpine’s CEO, Laurent Rossi, commented:
“BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment in striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe Binance is the right partner to take us all the way to the checkered flag.”
Distribution Through Binance Launchpad
Fan Tokens of the Alpine F1 will be distributed via the Binance Launchpad, a Binance-powered platform. The token launch is expected to help BWT Alpine F1 Team explore new branding opportunities to create a more meaningful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on track and off.
On February 16 at 00:00 AM (UTC), the utility token will be available for purchase through Launchpad. The tokens are also available through Spot, debit/credit cards, and P2P transactions.